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Sixteen years later, he’s the vice president of brand marketing for that startup, e Harmony, which is now one of the most successful and largest subscription-only dating websites on the market How did e Harmony grow from a startup with no users to a mammoth with 45 million users? In fact, things were pretty bad in the first couple of years, Langston says, as the company relied solely on PR and online marketing and could initially only manage a “small trickle” of users.
It's estimated that 15% of Americans have used dating websites or apps, with numbers expected to rise in the next many years. Marketers have played a huge role in helping this industry grow from simple online personals to complex platforms with millions of users. New innovations and a growing user base now give marketers more data than ever to play with in online dating. No website has found the magic method of creating a love connection.